How to Become an Athletic Director: Opportunities and Education
High school and collegiate sports programs rely on knowledgeable, skilled athletic directors to oversee many aspects of their operations, from basic budgeting and finances to compliance, policy, and personnel management. If you’re passionate about sport management and could envision yourself working in this important administrative role, you might be wondering: How do you become an athletic director?
Below, we’ll review the process and explore how a Master of Science (MS) in Sport Management from Texas A&M University could help you get started in this leadership role.
What Does an Athletic Director Do? A Comprehensive Overview
Before we dive deeper into how to become an athletic director, it’s important to understand the scope of this role and the environment in which athletic directors work.
Program Leadership and Strategic Oversight
Athletic directors serve as strategic leaders of entire sports programs at the high school or collegiate level. They lead athletes, coaches, and staff while promoting long-term growth, sustainability, and competitive excellence.
Budgeting and Financial Management
Financial oversight is a major component of the role. Athletic directors manage budgets, monitor expenses, and may also take on fundraising responsibilities to secure revenue and support program expansion.
Compliance and Risk Management
Collegiate athletics programs must comply with strict regulations, including NCAA policies. Athletic directors are responsible for staying current with compliance requirements to avoid legal issues and penalties.
Event, Scheduling, and Facility Operations
Athletic directors oversee event planning, scheduling, and facility operations. This includes coordinating competitions, managing venues, and ensuring facilities are safe, functional, and well-maintained.
Hiring, Supervising, and Evaluating Staff
Personnel management is central to the role. Athletic directors hire coaches and staff, conduct evaluations, and provide leadership support throughout each season.
Community and Stakeholder Relations
Strong athletic programs are built on community support. Athletic directors engage fans, donors, and stakeholders through fundraising initiatives, marketing efforts, and special events.
Where Athletic Directors Work
Athletic directors are most commonly employed by educational institutions and community programs, including middle schools, high schools, colleges, and universities. While much of the work is office-based, athletic directors frequently attend games, practices, and public events.
How to Become an Athletic Director: Step-by-Step Guide
1. Earn a Sport Management Degree
Because the athletic director role is an advanced leadership position, a graduate degree is typically preferred. A Master of Science in Sport Management prepares students with coursework in finance, facilities management, compliance, leadership, and marketing.
2. Gain Industry Experience
This role is not entry-level. Even with an advanced degree, aspiring athletic directors need years of experience in athletic administration, coaching, or leadership positions.
3. Pursue Ongoing Professional Development
Professional development opportunities help athletic administrators refine their expertise. Common organizations include:
4. Build a Professional Network
Networking plays a crucial role in career advancement. Joining professional organizations, attending conferences, and connecting with alumni can open doors to leadership opportunities.
5. Apply for Athletic Director Positions
After gaining sufficient experience, you can begin applying for athletic director roles. Consider whether your interests align best with secondary education, community programs, or collegiate athletics.
Skills and Competencies Needed for Athletic Directors
Athletic directors require a blend of technical expertise and leadership abilities. Some of the most important competencies include:
- Leadership and management
- Communication (verbal and written)
- Financial and business acumen
- Strategic planning
- Emotional intelligence
Athletic Director Salary and Job Outlook
Salary Expectations
According to ZipRecruiter, the median annual salary for high school athletic directors is approximately $100,034, though compensation varies by institution and experience level.
Job Outlook and Future Demand
An NCAA report indicates record participation levels in collegiate athletics, increasing demand for experienced athletic administrators.
Athletic Director: Frequently Asked Questions
How do I become an athletic director?
Most athletic directors hold an advanced degree in sport management and have several years of leadership experience in athletics.
Are athletic directors in demand?
Yes. Growth in school and collegiate sports programs has increased the need for qualified athletic directors.
What degree do most athletic directors have?
A Master of Science in Sport Management is one of the most common and relevant degrees for this role.
What does a typical day look like for an athletic director?
Days often include administrative meetings, budget reviews, coordination with coaches, and attendance at athletic events.
Get Your Start in Sport Management at Texas A&M University
Ready to pursue a leadership role in athletics? Learn more about Texas A&M University’s Master of Science in Sport Management program, or apply for admission today.