Seong-Jin, Park is a first-year doctoral student (Graduate Assistantship) in the Department of Kinesiology and Sport Management under the guidance of Dr. Hyun-Woo, Lee. He achieved an M.A. in Sport Management from Seoul National University in South Korea. His research interests primarily include consumer behavior; participation in sport, and fans’ perception & motivation. He is a 4th dan grade black belt in Judo and had professional positions in sport fields as an assistant coordinator at the International Judo Federation; a manager of the 2018 Pyeongchang Winter Olympic & Paralympic Organizing Committee.